Social Media Basics for Small Business

Overview:

• Leverage FREE online marketing opportunities for your small business.
• Establish a professional and engaging online presence for your brand.
• Enhance SEO and improve online visibility with social media and local business listings.

Presented by Stacey McCormack, this workshop offers an introduction to the Top 5 social media channels for small business along with the Top 5 local business listings to generate increased marketing exposure for your business. We’ll review the unique strengths and weaknesses of each social media channel, compare and contrast audience size and demographics and review when/why/how each channel is used. Additionally, we’ll review simple tips and little-known tricks to optimize your social media channels for greatest marketing advantage.

We’ll examine the business value of social media and how it can benefit your bottom line. Further discussion points include: Growing your social media audience, design tools and managing your social media accounts with Hootsuite.

With a little online marketing savvy, even small businesses can make a big impression!